Digital Advertising
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Digital advertising involves promoting products or services through online channels like search engines, social media, websites, and mobile apps. It includes various formats such as display ads, video ads, pay-per-click (PPC), and social media ads. Digital advertising targets specific audiences, drives traffic, and increases brand awareness, ultimately boosting sales and conversions.
Pay Per Click
Pay-per-click (PPC) services involve creating and managing online ads where you pay only when someone clicks on your ad. PPC drives targeted traffic, increases visibility, and delivers measurable results, helping you achieve specific marketing goals.
Google AdWords
Google AdWords (now Google Ads) is a pay-per-click (PPC) advertising platform that places ads on Google search results and partner sites. It allows businesses to target specific keywords, driving relevant traffic, increasing visibility, and boosting conversions by appearing at the top of search results.